Sales Representative Merchandiser

Company: Cordialsa USA
Location: Springfield
Posted on: February 17, 2026

Job Description:

Job Description Job Description Salary: SALES REPRESENTATIVE MERCHANDISER - SRM Department: Sales Territory: Springfield, MA Reports to: Territory Manager Mission The Sales Representative Merchandiser (SRM) drives sales growth and strengthens customer relationships by promoting and properly merchandising Cordialsa USA products at assigned retail locations. The SRM builds strong partnerships with store managers and store staff to deliver excellent service and create value for both customers and the company. Responsibilities Sales and Customer Service: Maximize sales by identifying growth opportunities and delivering excellent customer service. Merchandising Execution: Visit assigned stores to stock shelves and secondary displays, ensuring correct product placement and accurate pricing. Route Management: Service assigned stores within the territory according to the planned route to promote products, restock shelves, and identify sales opportunities. Activity Reporting: Use digital systems to record and track in-store activities. Order Recommendations & Negotiation: Recommend order quantities to support product rotation, collaborate with store managers on sales volumes aligned with promotional plans, and coordinate delivery schedules. Returns Management: Handle returned merchandise, identify and label returned products, and communicate pickup dates to customers (may not apply in all territories). Customer Onboarding: Identify prospective customers, present the product portfolio, and manage documentation for new accounts. Labeling & POS Materials: Prepare shelving for SKU labeling, install promotional displays, and place point-of-purchase (POP) materials according to guidelines. Photo Documentation: Take photos of displays and shelving to document completed in-store activities. Inventory & Pricing Control: Ensure proper product rotation, maintain organized inventory, verify pricing accuracy, and report discrepancies. Planogram Compliance: Confirm products are displayed according to planogram specifications. Other Duties: Perform additional related tasks as assigned. Preferred Knowledge & Skills Experience building strong customer relationships and managing sales and orders. Ability to work independently and adapt to schedule changes. Strong communication and problem-solving skills. Proficiency with Microsoft Office and mobile devices. Experience with DSD (Direct Store Delivery) and/or grocery, retail, or sales environments is a plus. Education High school diploma or GED required. Experience Minimum of 2 years of experience in sales and customer account management, preferably within the consumer packaged goods (CPG) industry. Physical Requirements Ability to lift, carry, and transport merchandise weighing up to 25 pounds; move throughout the store including bending, reaching, and walking long distances; stand for extended periods of time; occasional use of ladders; operate carts or other equipment; and safely handle boxes, including opening them with a box cutter. Other Requirements Must be authorized to work in the United States without current or future sponsorship. Must have a personal vehicle, a valid drivers license, and proof of insurance. Bilingual in English and Spanish. Schedule Monday through Friday 8:00 a.m to 5:00 p.m Benefits 401(k) plan with company match Dental insurance Medical insurance Vision insurance Life insurance Paid Time Off (PTO) Employee referral program

Keywords: Cordialsa USA, Milford , Sales Representative Merchandiser, Sales , Springfield, Connecticut