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Dir- Market Planning - Development

Company: Franchise World Headquarters, LLC
Location: Milford
Posted on: November 25, 2022

Job Description:

Dir- Market Planning - Development


Req #535

Thursday, November 10, 2022

We are Subway Headquarters! A dedicated team of professionals supporting thousands of franchisees around the globe.

The Director, Market Planning is responsible for market optimization, site selection, site analysis and development reporting for Subway North America. Responsibilities include the development of strategies for all new, relocated, and remodeled restaurants to maximize unit economics and market share. Ensures all submitted sites & remodels are in-line with approved site requirements and strategic regional and territory market plans. Evaluate and determine the global strategy for all development planning & management technology, platforms & systems to ensure global alignment and best-in-class tools are available to all internal and external stakeholders.

Market Planning & Optimization. Utilizes advanced Market Planning & Site Selection tools & analytics to develop market optimization plans and strategies. Leads the creation of multi-year development plans by defining white space and succession planning for each location in the territory as it pertains to remodel, relocate or close. Conducts statistical analysis of site characteristics to sales/profitability, impacts of development on multi-year results, development of restaurant specific site grades and corresponding projections of expected performance.

Site Evaluation & Approval Processes. Define & improve the current Site Evaluation & Approval process. Reviews all sites submitted by Business Developers and Subway Market Operations Teams and provides recommendations prior to Site Approval Committee. Evaluates, improves and trains on Site Impact policies & processes. Trains all Business Developers & Subway Market Operations Teams on Site Selection Tools and Site requirements. Works with Business Developers to provide feedback on restaurants deemed unsuitable for new, relocated and remodeled sites to improve quality of submissions & standards. Actively reviews analysis post approval and post opening to understand abnormalities and document key learnings.

Market Planning Technology, Tools & Partnerships. Responsible for

researching "Best in Class" applications, platforms and market planning

tools. Responsible developing relationships with key vendors and raising the

bar on technology & analytical standards. Ensures that sales forecasting,

site optimization & competitor data models are updated timely and are

accurate predictors of success. Takes leadership role in defining global

development technology needs and leads technology implementation initiatives.

Development Tracking & Reporting. Oversee Development Reporting function, responsible for tracking, reporting status and forecasting for all active development projects. Also responsible for optimizing pipeline management systems and hierarchies to effectively track overall development projects providing clear visibility of regional performance throughout the year.

The Company is only considering applicants who are currently authorized to work in the country the position is based.


Other details

Job Family

Development Mgmt & Suppt

Pay Type


Employment Indicator


Travel Required


Travel %


Required Education

Bachelor's Degree

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Keywords: Franchise World Headquarters, LLC, Milford , Dir- Market Planning - Development, Other , Milford, Connecticut

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