Senior Marketing Manager - Media

Company: Franchise World Hqts, LLC
Location: Milford
Posted on: May 14, 2022

Job Description:

Hungry for a fresh, new career? Look no further because one of the world's most iconic brands can help you get there. - The Senior Manager, Marketing - Media will be responsible for overseeing the planning, execution and ongoing stewardship of media strategies for the Subway brand. - Position responsibilities include but are not limited to:

• Engaging with Agency partners to develop digital media recommendations/plans that are aligned with communication goals and key business objectives.
• Managing Modeling efforts with Analytics team and agency to ensure proper measurement, optimization and interpretation of planning implications. -
• Closely supervise the implementation and execution of the digital media plan, which includes scheduling, budgeting and optimization of plan elements.
• Analyzing competitive activity on an ongoing basis and interpret data/share learnings to guide in the optimization of the digital media plan.
• Analyzing post buy performance and lead action plan with agency on under/over delivery issues. -Evaluate and optimize sponsorship and added values deal.
• Optimizing messaging strategy across media platforms to ensure we're delivering the right message to the right people at the right time.
• Tracking media expenditures to ensure budget compliance. Providing concise, timely and accurate reporting to Accounting & Senior Management.
• Assisting with the development of various holistic media presentations for company meetings including Chainwide Board and franchisee meetings.
• Evaluating new media opportunities and actively foster relationships with key media partners. The successful candidate will have:
  • Excellent understanding of holistic media planning fundamentals and industry knowledge: Must be well versed in TV/Video; including linear, streaming (CTV/ATV/OTT) and OLV - both General Market as well as Multicultural.
  • Advanced digital skillset: Understanding the nuances of the various platforms - for Display (Programmatic/Direct), Search (SEM), Social (Paid/Organic).
  • Strong detail orientation: Ability to multi-task, prioritize, and work well under tight timelines.
  • Strong business Acumen.
  • Curiosity to stay abreast of latest media developments.
  • Have a basic understanding of back office functions - billing, reconciling - as well as some understanding of agency/vendor contracts. OUR WORK PERKS: - While we offer a competitive salary for the position, we also have additional perks you might enjoy, such as:
    • Free breakfast & lunch - Subway of course!
    • A gorgeous campus surrounded by walking trails and a relaxing lake - perfect for a mid-day break
    • Tuition reimbursement - for those who wish to further their education The Company is only considering applicants who are currently authorized to work in the U.S. AA/EOE/M/F/D/V Qualifications Education Preferred Bachelors or better in Marketing. Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)

Keywords: Franchise World Hqts, LLC, Milford , Senior Marketing Manager - Media, Executive , Milford, Connecticut