Social/Digital Brand Manager

Company: Bohan E Bradstreet
Location: Milford
Posted on: May 8, 2022

Job Description:

The social/digital media brand manager is a client-facing position that combines the roles of a social/digital specialist with the strategy of a brand manager. This position is responsible for creating and managing consistent, meaningful, and effective content on all social/digital media platforms to meet the individual goals of a roster of clients. Reporting to the Director of Digital Marketing and working both independently and in collaboration with brand managers and designers, the social/digital media brand manager will be responsible for researching, developing, implementing, and measuring the effectiveness of social media/digital campaigns. This full-time, salaried position will also serve as a resource for team members regarding social/digital media trends and best practices. Qualifications and Requirements Minimum of 1 year of experience as a Social Media Specialist or in a similar role Skills at social media for brand awareness and impressions Excellent knowledge of Facebook, Twitter, LinkedIn, Pinterest, Instagram, and ideally emerging options such as TikTok for social media best practices . Must have Google Ads experience Documented experience with both organic and sponsored/paid campaigns using leading-edge tools from Business Manager to audience management platforms such as Hootsuite; Falcon.io, Wooffy, or others. Understanding of SEO and web traffic metrics Experience with doing audience and buyer persona research Good understanding of social media KPIs Familiarity with web design and publishing Excellent multitasking skills Critical thinker and strong problem-solving skills Able to work effectively independently and as part of a team Excellent time-management skills Great interpersonal and communication skills BS degree in Marketing or relevant field preferredby Jobble

Keywords: Bohan E Bradstreet, Milford , Social/Digital Brand Manager, Executive , Milford, Connecticut