Sr Manager, Digital Commerce Marketing

Company: Regional Recreation Corporation of Wood Buffalo
Location: Milford
Posted on: February 23, 2021

Job Description:

Sr Manager, Digital Commerce Marketing in Milford, Massachusetts - Careers at MA - Milford Skip Branding Sr Manager, Digital Commerce Marketing in Milford, Massachusetts - Careers at MA - Milford Skip to Main Content Please Enable Cookies to Continue Please enable cookies in your browser to experience all the personalized features of this site, including the ability to apply for a job. Welcome page Welcome page Returning Candidate? Log back in! Sr Manager, Digital Commerce Marketing Req. # 13103 Company Name Waters Division Category Marketing Location US-MA-Milford Type Regular Full-Time Overview Waters is searching for a modern B2B marketer to drive the marketing strategy and execution for Water's digital commerce platforms. We are looking for a tech-savvy Marketing Manager with a background in eCommerce, digital marketing and sales enablement. The person in this role takes a customer-centric approach to marketing fueled by data to increase customer engagement, site adoption, traffic and revenue. As the Digital Commerce Marketing Manager, knowing how to organize and interpret data is key to improving and optimizing marketing campaigns. Responsibilities

• Reporting to the Sr. Director, Digital COE, the Sr. Manager Digital Commerce Marketing will take ownership over day-to-day execution, management and optimization of our digital marketing initiatives to dramatically scale revenue across Waters.com and eProcurement channels
• Work in collaboration with product marketing, demand generation and sales to develop and execute a holistic marketing strategy to drive awareness, traffic, adoption and revenue
• Lead the development and implementation of value proposition and key messages for Waters digital commerce programs across internal and external marketing programs
• Drive a personalized segmentation strategy across channels and customer communications to engage prospects and customers and progress them through the buying funnel to conversion
• Lead digital media (display, retargeting, PPC) efforts in collaboration with PPC manager
• Collaborate with the digital product management team to commercialize new site features. Create internal and customer-facing content to facilitate awareness adoption and ROI
• Develop and educate sales on marketing plans. Lead the development of sales collateral to aid in their conversations with customers about Waters digital commerce properties
• Lead analysis and reporting on digital performance, ensuring leadership and cross-functional counterparts are informed on key performance metrics. Surface insight from our digital channels to support broader go-to-market strategy
• Maintain scorecard of campaign performance and optimize programs based on results Qualifications
  • Bachelor's degree and a minimum of 5-7 years of experience in B2B digital marketing and eCommerce in a B2B environment
  • Proven expertise leveraging digital marketing best practices (Email, Paid Search, Display, Social) to drive engagement and revenue
    • Excellent written and verbal communications skills. Must be able to create and present strategies to marketing peers, leadership and sales
    • Must be able to adapt to a fast-paced and evolving business strategy
    • Strong team player that can work well cross functionally
    • Experiences in life sciences a plus Company Description Waters Corporation (NYSE: WAT), the world's leading specialty measurement company, has pioneered chromatography, mass spectrometry and thermal analysis innovations serving the life, materials, and food sciences for more than 60 years. With more than 7,000 employees worldwide, Waters operates directly in 35 countries, including 15 manufacturing facilities, with products available in more than 100 countries. Our team focuses on creating business advantages for laboratory-dependent organizations to enable significant advancement in healthcare delivery, environmental management, food safety, and water quality. Working at Waters enables our employees to unlock the potential of their careers. Our global team is driven by purpose. We strive to be better, learn and improve every day in everything we do. We're the problem solvers and innovators that aren't afraid to take risks to transform the world of human health and well-being. We're all in it together delivering benefit as one to provide the insights needed today in order to solve the challenges of tomorrow. Diversity and inclusion are fundamental to our core values at Waters Corporation. It is our responsibility to actively implement programs and practices to drive inclusive behavior and increase diversity across the organization. We are united by diversity and thrive on it for the benefit of our employees, our products, our customers and our community. Waters is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, religion, sex, national origin, sexual orientation, age, marital status, disability, gender identity or protected Veteran status.-- Key Words ecommerce, digital marketing, go-to-market, digital media, user experience, sales alignment Options Apply for this job online Apply Share Refer this job to a friend Refer Sorry the Share function is not working properly at this moment. Please refresh the page and try again later. Share on your newsfeed Loading...
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Keywords: Regional Recreation Corporation of Wood Buffalo, Milford , Sr Manager, Digital Commerce Marketing, Executive , Milford, Connecticut