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Director, Product Management & eCommerce Marketing

Company: Athletic Brewing Co.
Location: Milford
Posted on: March 20, 2023

Job Description:

Director, Product Management & eCommerce MarketingAthletic Brewing Co. is on a mission to revolutionize the beer industry by making fantastic and ground-breaking non-alcoholic beverages. We are excited to be on the search for a passionate and enthusiastic individual to join our team. At Athletic and through our products, we believe we can have a positive impact on the health, activity, and opportunity in our communities - we actively seek representation from all diverse communities to continue to broaden our horizons. -
We are looking for a rock-star Director, Product Management & eCommerce Marketing to build and lead eCommerce, retention, and acquisition, and paid media in a high-growth start-up environment. This is an incredible opportunity to concept and build strategic features for our customers and our eCommerce channels.
Leading a team of four direct reports and reporting to the Chief Marketing Officer, you will be a perceptive and creative leader and a reliable problem-solver. - You are a self-starter who enjoys wearing many hats and enjoys a fast-paced growth environment.
Job Responsibilities

  • Lead and grow a team to execute high-ROI projects for the Athletic Brewing Co. website and App.
  • Own the eCommerce and iOS App roadmap (US and International) to ensure projects are strategically prioritized to hit company goals and KPIs.
  • Lead the User Experience/User Interface Design/User Testing functions to ensure best-in-class user experiences for our customers across all D2C touchpoints.
  • Own the strategy, requirements, and enhancements of Athletic's iOS App
  • Be the growth & performance marketing expert and owner, including optimizing creative channels and budget allocation continually with a data-driven lens
  • Responsible for the DTC P&L in partnership with the Finance team and CMO; delivering on revenue and profitability goals across ecommerce and app; includes definition and management of regular business performance reporting and key KPI tracking
  • Be the team expert for all things ecommerce---strategy,---digital marketing and email strategy, digital best practices, paid ---media,--- new digital/ecomm opportunities, etc.
  • Provide guidance, strategy, and full rollout support for loyalty and retention programs, working closely with brand marketing and analytics teams.
  • Own the user lifecycle by collecting and analyzing feedback from customers, stakeholders, and other teams to shape requirements, features, and end products
  • A/B test features, merchandise order, and content and report findings to a broader audience
  • Drive traffic and conversion on DTC platforms via digital channels (SEO, paid media, social, affiliate marketing, email---channels, etc.) to---increase awareness and conversion.
  • Own the DTC forecasting process in collaboration with Analytics/Business Insights, working closely with the Brand Marketing, Operations/Fulfillment & Finance teams.
  • Produce and review product requirements documents (PRD) for any new features.
  • Ensure products and releases are launched correctly and on schedule.
  • Scrum master and QA tasks as needed.
  • Own process for content updates on the site, including the management of a site update calendar, in partnership with brand marketing and content teams.
  • Stay on top of the competitive marketplace to understand where Athletic excels and where Athletic has an opportunity to exceed the competition.
  • Partner with IT to strategically plan for partnerships and technology needed to ensure a robust, scalable tech stack
  • Other duties, responsibilities, and activities may change or be assigned at any time with or without notice.
    Desired Experience/ Traits Who You Are:
    • Deep knowledge of Ecomm platforms, SEO, ROI Analytics, digital media, email marketing, database growth and management, forecasting, technology tools, and process
    • A natural leader with a passion for building teams, processes, and platforms from scratch.
    • Flexibility to changes in scope or direction
    • Ability to move quickly on feature requests
    • Top-notch communication skills and ability to partner with cross-functional teammates
    • Technical chops to partner with Engineering on releasing MVP features
    • Inclination towards project management.
    • Data savvy to produce post-launch feature analysis and determine opportunities for new features
    • Curious and motivated to learn and take on different functions of the business as needed
    • Problem-solving aptitude
    • Creative thinking skills
    • Exudes empathy for the user in order to bring best in class features to the market
    • Comfort leading strategic roadmap discussions
    • Comfortable mentoring and growing a team
    • Roll-up your sleeves attitude
      Skills & Experience
      • Bachelor's Degree or higher; business or technology educational background preferred; or equivalent experience
      • 8+ years of experience in Product, eCommerce, and Paid Media (combined)
      • 5-7 years of proven experience as a Product Manager or similar role
      • Experience managing Product Managers
      • Experience in building new processes from scratch
      • Candidate MUST HAVE start-up experience
        Job Details
        • Location: Hybrid remote and at Milford, Connecticut brewery
        • Salary: Commensurate with experience - Base salary and opportunities for performance bonuses. *
        • Benefits: Company Paid health, vision, dental, life, 401k with 5% company match, and Paid Parental Leave
        • Community Program/Professional Development: In addition to Vacation and Sick Leave, all team members receive 12 paid days per year to dedicate to volunteering or professional development activities.
        • We value internal mobility and team equity.
        • We are an equal-opportunity employer - we thrive when we champion diversity and inclusion. We are welcoming, respectful, and supportive at work and in our community.
        • We encourage and welcome members of traditionally underrepresented communities to apply.
          Physical Demands:
          • May sit/stand for several hours at a time.
          • Frequent change and/or interruptions, responding to highly stressful situations requiring immediate action, independent judgment, and superior problem-solving abilities.
          • Prolonged exposure to computer screens.
          • Repetitive use of hands to operate computers, printers, and copiers.

Keywords: Athletic Brewing Co., Milford , Director, Product Management & eCommerce Marketing, Advertising , Milford, Connecticut

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