Director, Product Management & eCommerce Marketing

Company: Athletic Brewing Co.
Location: Milford
Posted on: March 20, 2023

Job Description:

Director, Product Management & eCommerce MarketingAthletic Brewing Co. is on a mission to revolutionize the beer industry by making fantastic and ground-breaking non-alcoholic beverages. We are excited to be on the search for a passionate and enthusiastic individual to join our team. At Athletic and through our products, we believe we can have a positive impact on the health, activity, and opportunity in our communities - we actively seek representation from all diverse communities to continue to broaden our horizons. -
We are looking for a rock-star Director, Product Management & eCommerce Marketing to build and lead eCommerce, retention, and acquisition, and paid media in a high-growth start-up environment. This is an incredible opportunity to concept and build strategic features for our customers and our eCommerce channels.
Leading a team of four direct reports and reporting to the Chief Marketing Officer, you will be a perceptive and creative leader and a reliable problem-solver. - You are a self-starter who enjoys wearing many hats and enjoys a fast-paced growth environment.
Job Responsibilities

• Lead and grow a team to execute high-ROI projects for the Athletic Brewing Co. website and App.
  
• Own the eCommerce and iOS App roadmap (US and International) to ensure projects are strategically prioritized to hit company goals and KPIs.
  
• Lead the User Experience/User Interface Design/User Testing functions to ensure best-in-class user experiences for our customers across all D2C touchpoints.
  
• Own the strategy, requirements, and enhancements of Athletic's iOS App
  
• Be the growth & performance marketing expert and owner, including optimizing creative channels and budget allocation continually with a data-driven lens
  
• Responsible for the DTC P&L in partnership with the Finance team and CMO; delivering on revenue and profitability goals across ecommerce and app; includes definition and management of regular business performance reporting and key KPI tracking
  
• Be the team expert for all things ecommerce---strategy,---digital marketing and email strategy, digital best practices, paid ---media,--- new digital/ecomm opportunities, etc.
  
• Provide guidance, strategy, and full rollout support for loyalty and retention programs, working closely with brand marketing and analytics teams.
  
• Own the user lifecycle by collecting and analyzing feedback from customers, stakeholders, and other teams to shape requirements, features, and end products
  
• A/B test features, merchandise order, and content and report findings to a broader audience
  
• Drive traffic and conversion on DTC platforms via digital channels (SEO, paid media, social, affiliate marketing, email---channels, etc.) to---increase awareness and conversion.
  
• Own the DTC forecasting process in collaboration with Analytics/Business Insights, working closely with the Brand Marketing, Operations/Fulfillment & Finance teams.
  
• Produce and review product requirements documents (PRD) for any new features.
  
• Ensure products and releases are launched correctly and on schedule.
  
• Scrum master and QA tasks as needed.
  
• Own process for content updates on the site, including the management of a site update calendar, in partnership with brand marketing and content teams.
  
• Stay on top of the competitive marketplace to understand where Athletic excels and where Athletic has an opportunity to exceed the competition.
  
• Partner with IT to strategically plan for partnerships and technology needed to ensure a robust, scalable tech stack
  
• Other duties, responsibilities, and activities may change or be assigned at any time with or without notice.
  Desired Experience/ Traits Who You Are:
  • Deep knowledge of Ecomm platforms, SEO, ROI Analytics, digital media, email marketing, database growth and management, forecasting, technology tools, and process
    
  • A natural leader with a passion for building teams, processes, and platforms from scratch.
    
  • Flexibility to changes in scope or direction
    
  • Ability to move quickly on feature requests
    
  • Top-notch communication skills and ability to partner with cross-functional teammates
    
  • Technical chops to partner with Engineering on releasing MVP features
    
  • Inclination towards project management.
    
  • Data savvy to produce post-launch feature analysis and determine opportunities for new features
    
  • Curious and motivated to learn and take on different functions of the business as needed
    
  • Problem-solving aptitude
    
  • Creative thinking skills
    
  • Exudes empathy for the user in order to bring best in class features to the market
    
  • Comfort leading strategic roadmap discussions
    
  • Comfortable mentoring and growing a team
    
  • Roll-up your sleeves attitude
    Skills & Experience
    • Bachelor's Degree or higher; business or technology educational background preferred; or equivalent experience
      
    • 8+ years of experience in Product, eCommerce, and Paid Media (combined)
      
    • 5-7 years of proven experience as a Product Manager or similar role
      
    • Experience managing Product Managers
      
    • Experience in building new processes from scratch
      
    • Candidate MUST HAVE start-up experience
      Job Details
      • Location: Hybrid remote and at Milford, Connecticut brewery
        
      • Salary: Commensurate with experience - Base salary and opportunities for performance bonuses. *
        
      • Benefits: Company Paid health, vision, dental, life, 401k with 5% company match, and Paid Parental Leave
        
      • Community Program/Professional Development: In addition to Vacation and Sick Leave, all team members receive 12 paid days per year to dedicate to volunteering or professional development activities.
        
      • We value internal mobility and team equity.
        
      • We are an equal-opportunity employer - we thrive when we champion diversity and inclusion. We are welcoming, respectful, and supportive at work and in our community.
        
      • We encourage and welcome members of traditionally underrepresented communities to apply.
        Physical Demands:
        • May sit/stand for several hours at a time.
          
        • Frequent change and/or interruptions, responding to highly stressful situations requiring immediate action, independent judgment, and superior problem-solving abilities.
          
        • Prolonged exposure to computer screens.
          
        • Repetitive use of hands to operate computers, printers, and copiers.

Keywords: Athletic Brewing Co., Milford , Director, Product Management & eCommerce Marketing, Advertising , Milford, Connecticut