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Sr Copywriter, Brand ID & Creative Services

Company: Quest Diagnostics
Location: Milford
Posted on: June 18, 2022

Job Description:

Senior Copywriter, Brand ID & Creative Services -Look -for more -than answers. -Patients and -Physicians -rely on our diagnostic testing, information and services to -help them -make -better healthcare decisions. These are often serious -decisions with -far -reaching consequences, and requiresensitivity, tact and a -clear dedication -to -service. It's about providing clarity and hope. -You will work for -the world leader in -the industry, with a career -where you can -expand your skills -and knowledge. You'll have a role where you can -act with -professionalism, -you can inspire colleagues, and you can care about -the work we do and -the people we -serve. -At Quest, we -are -on a continuous -journey of discovery and development. It's this attitude -that -has made us an -industry leader and the #1 Diagnostic Lab in the US. For -those -joining us, we -offer exciting and fast moving career opportunities where -you -can affect change -at a rate unheard of in many -organizations of our size -and -scope. While we -invest in and develop technology to drive our innovations, -our -ongoing success -relies on our people. -The Senior Copywriter, Marketing is responsible for ensuring Quest's marketing communications are developed in a consistent voice. - The role will create internal and external communication materials that drive effective engagement with the Quest brand. The Senior Copywriter is a key content development resource in the company's creative services team, crafting copy for print and digital communications directed to all company stakeholders, including customers, patients, shareholders, communities and employees. The role also will be responsible for developing and implementing style guides and training to ensure agencies and colleagues craft communications consistent with Quest's brand voice. In addition to developing, researching and writing communication materials, the role will serve as a back-up editing resource during the validation and review stages of the company's Communication Review Process, partnering with the Marketing Operations team.Responsibilities:Copywriting1. - - - - Develop copy for communication materials as documented by creative briefs and assigned by the Director of Creative Services a. - - - - Drive the creation of original concepts that result in effective and compelling communicationsb. - - - - Understand the appropriate communications style for the company's various stakeholders and audiences and craft content accordinglyc. - - - - Conduct stakeholder interviews and perform appropriate background research in support of assignmentsd. - - - - Develop and - maintain a clear and consistent brand voicee. - - - - Maintain familiarity with web markup language and search engine optimization 2. - - - - Oversee multiple projects through all stages, from concept through to production -Copyediting1. - - - - Participate in the development and ongoing refinement of style guides and resource tools for marketers and other stakeholders2. - - - - Consult with marketers and other stakeholders to understand their communication challenges, and to offer guidance regarding communication formats and style appropriate for the objectives.3. - - - - Review and edit communications drafted by other internal and external resources to ensure they adhere to the company's brand guidelines and voice, are clear and consistent, grammatically correct and drafted at an appropriate reading level. -Qualifications: Education Preferred: --- Bachelor's Degree Work Experience: --- 3+ years healthcare industry experience preferred; Minimum 5+ years success in a copywriting or editing role --- Relevant industry experience (pharma, medical device, healthcare services, consumer, etc.) is preferred --- Knowledge of legal, brand and regulatory compliance requirements for healthcare settings desired --- Experience implementing brand voice and style guidelines --- Familiarity with AP and Chicago styles; AMA preferred --- Digitally savvy and knowledgeable about various marketing tactics and tools --- Microsoft Office: Word, Excel, PowerPoint; Adobe Acrobat; --- Writing samples required Other: --- Strong interpersonal skills & attention to detail --- Time and project management skills, ability to multi-task --- Develops and applies knowledge of internal roles and inter-department relationships -

Keywords: Quest Diagnostics, Milford , Sr Copywriter, Brand ID & Creative Services, Advertising , Milford, Connecticut

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