Data Analyst (Marketing)

Company: FCP Euro
Location: Milford
Posted on: February 25, 2021

Job Description:

About FCP EuroSince 1986, FCP Euro has become the leading online store for OE, OEM, and Genuine replacement parts for European cars. Check out our website at www.fcpeuro.com if you haven't already done so.Because of unprecedented growth and an incredibly enthusiastic community, we're expanding our company, and we are growing fast! With the right people, we're convinced the next few years will be an incredible period of growth and excitement. To meet this challenge, we're looking for new team members.We first look for chemistry, ambition, and compatibility, then we focus on the appropriate skills for each position. Here at FCP Euro our culture is key!Right now, we're in one of the most exciting phases in our history. You're going to sense urgency and energy when you become part of the FCP Euro family. Everyone has an opportunity to grow with us, especially people who show entrepreneurial spirit, ambition, and brilliance.Data Analyst (Marketing)FCP Euro is looking to hire a data analyst (marketing) who will serve as the data team liaison to the marketing operation of the company, helping drive a better understanding of our customers, their needs, and how we can best communicate with them.The ideal candidate will be a self-starter, naturally inquisitive, feel comfortable in a lean and fast-paced environment, driven to delve deep into our datasets to deliver actionable insights on customer behavior, and able to effectively communicate those insights to stakeholders so we can better serve our customers.Candidates should be open to learning and personal development as we are continuously learning new tools and technologies on our way to find the perfect mix. A "can do" mentality that can integrate disparate data sources into new pipelines and wrangle data is necessary. Candidates should have prior experience with Google Analytics, relational databases and SQL, as well as open source data analysis frameworks such as python/R, as they will be expected to expand and own the data infrastructure for their embedded area as well as contribute to the robustness of FCP's data infrastructure as a whole.* Data Analysts are expected to actively shape company culture, facilitating greater inclusion, engagement, be an embodiment of our core values, and raise awareness about data and its application potential. With guidance from your manager you'll be expected to be continually learning, testing assumptions, experimenting with new technology and breaking out of your comfort zone as we push back the borders of the unknown. * Responsibilities and duties* Integrates disparate data sources to identify customer segments, profiles, and preferences to target marketing campaigns* Monitors data infrastructure for CCPA compliance* Identifies current and future KPIs and builds related data pipeline and reporting* Works with stakeholders to construct descriptive and predictive models of customer behavior* Implements processes for automated scoring of customer interactions and flagging feedback for followup.* Responsible for building and maintaining customer LTV models* Use various data sources to highlight improvements to interaction modeling and site functionality. * Interfaces directly with FCP Euro's Marketing Analyst to leverage data to improve campaign performance.* Regularly reports findings to a broader audience.Qualifications And Skills* Strong communication skills, able to communicate complex processes and approaches to stakeholders* Passionate about data, the discovery process, how things work and how they can be improved through data* Analytical thinking - familiar with statistical concepts and able to visualize a process, test assumptions, question the current body of knowledge, and foresee future problems and applications of a given approach* Able to effectively visualize bulk data for business stakeholders* Google Analytics API experience preferred* Prior experience with relational databases and SQL queries* Prior R/Python experience preferredBenefits And Perks* Medical, Dental, Vision* Life, Disability, Critical Illness, Accident* PTO (Paid Time Off)* 401k with Company Match* Exclusive Discount OfferingsNo phone calls or agency referrals, please.FCP Euro provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination or harassment of any kind on the basis of race, color, religion, sexual orientation, sex, gender identity or expression, national origin, cultural heritage, ancestry, political belief, age, marital status, family status, pregnancy, physical or mental disability, intellectual disability, learning disability, veteran status or any other characteristic protected by the law.Powered by JazzHRvoOdk3cyp4

Keywords: FCP Euro, Milford , Data Analyst (Marketing), Advertising , Milford, Connecticut